Saints star Ben Cohen will meet fans as he launches his first fragrance in Northampton

Ben Cohen dancing Strictly Come Dancing 2013
Ben Cohen dancing Strictly Come Dancing 2013

Northampton Saints star Ben Cohen will be visiting the town centre next week to celebrate the launch of his first fragrance.

The former Strictly Come Dancing contestant will be meeting fans and signing bottles of Ben Cohen For Men at Superdrug in the Grosvenor Centre between 4-5pm on Thursday, June 11.

Since retiring from professional rugby in 2011, the 36-year-old has been focussing his attention on the Ben Cohen Stand Up Foundation - a charity he launched last year.

Having now also launched his own fragrance, he said: “I am delighted and excited to be launching my first Eau De Toilette.

“I think the fresh scent will make it ideal for males of all ages, it will appeal to young and more mature men alike and it will be available exclusively in Superdrug from June. I really hope the guys out there like it.”

Released in time for father’s day, the scent has been described as fresh and woody, with top notes of citrus.

Simon Houghton, Superdrug Northampton store manager said, “We’re really excited to welcome Ben Cohen into the store to celebrate the launch of his debut fragrance. I’m sure Ben visiting the store in his home town will really excite our customers and create a great atmosphere on the day and a great buzz around the launch.”

Superdrug launched Ben Cohen For Men exclusively in stores nationwide and on Wednesday, June 3, at £15 (100ml, EDT).