The first 100 shoppers through the door at the new Aldi store in Northampton were given the chance to win some top prizes with a golden ticket giveaway.
Around 300 people were in the queue ahead of the official 8am opening of the new store in Kingsthorpe Road this morning (Thursday).
The first 100 shoppers were given a golden envelope each containing a special prize including a TVs, Dyson vacuum cleaner and lots of other prizes.
The store will be officially opened by manager Lisa Thomas and Kingsthorpe Jets FC who cut the ribbon.
Aldi has sponsored the under 7s team and provided match day kits for the football season.
Customers were treated to food samples throughout the morning at the store which has created 70 new jobs.
The store will also be supporting Kingsthorpe Primary School, by donating food hampers for their Christmas raffle.
Aldi store manager, Ms Thomas said: “We’re looking forward to welcoming our customers into the store after the seven-month project. I’d like to thank the local community for their patience during this time and hope they enjoy their new-look store.”