Owner achieves lifelong dream with opening of new ladies boutique in Northampton

The boutique, STORY, opens at St Crispin's Retail Village in Northampton on Saturday, October 29 at 10am.

STORY is a lifelong dream realised for Northampton based Katie Chapman, 28, Katie has a wealth of experience in fashion merchandising, design and sales, previously working with brands such as Guess, Radley, Daniel Wellington and Chlobo. As well as this, Katie has her own popular online jewellery range Blondie Rocks which will feature in the boutique.

Inspired by working with some of the best boutiques in the country, Katie says she has decided to open her own shop and has sourced a refined collection of clothing, jewellery, accessories and gifts from across the globe including many new British brands.

Katie said: "At STORY we aim to provide a relaxed, welcoming and fun shopping experience where you will always find something to inspire you. It could be something to wear, something to give, something to receive or something you just can’t live without."

The launch day will feature an instore DJ set from popular night Boombastic 90’s as well as special offers.