From forgotten gym memberships to unused online streaming services, people in Northamptonshire are paying nearly £15 a month on unused subscription fees, a study has found.
The survey by a consumer website shows that county residents waste around £6.9 million every year on idle memberships.
Of the people the company surveyed in Northamptonshire, 69 per cent say they have continued to pay for subscriptions they do not use - with the average person paying out £14.53 a month.
Consumer affairs editor for TopCashback.co.uk, Natasha Rachel Smith, said: “Our research highlights that as more and more services become available to us, the costs are going unnoticed in our bank accounts.
“However, whether it’s an often-used subscription, or a newbie, it’s important to review any subscription fee each month and ask the following questions: do I still use this service? Has the cost increased? Can I still afford it?”
Ms Smith said one of the main causes of the problem is when people sign up to a free introductory offer and forget to cancel the subscription before the trial period is over.
She recommended setting up calender reminder, or ‘putting a post-it note on your fridge door’ well within the free trial period “to ensure there’s plenty of time to review the service and cancel if necessary.”
Across the Midlands, around 40 per cent of people pay for a subscription they do not use.
The most common include gym memberships, credit reports, TV streaming services, magazine and newspaper subscription and delivery services.
The survey, which took a sample study of 250 people across the Midlands showed three per cent of residents have continued to pay for a subscription they took out for an ex-partner.