Northamptonshire campaign ‘Don’t be a Tosser’ warns of fines

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A campaign to tackle the blight of litter thrown from vehicles on to roadsides across Northamptonshire will urge offenders ‘Don’t be a Tosser’ or face being fined.

The powerful play on slang words has been chosen as this spring’s anti-litter message by the Northamptonshire Waste Partnership, which is made up of local authorities countywide.

Launching on Monday, the new campaign will warn motorists they could be fined £75 or more if they are seen tossing litter out of their vehicle. Posters have been put up along the county’s main roads at petrol stations and fast food outlets as well as on local buses, bin lorries, council vehicles and messages on social media sites.

Every year, councils in the county spend a total of £4.5million cleaning streets, emptying litter bins, clearing fly tipping and picking up rubbish. Car litter is one of the biggest problems and fast food outlets on stretches of the county’s main trunk roads will also be targeted as part of the campaign.

The ‘Don’t be a Tosser’ campaign will be running in Corby, Daventry District, East Northamptonshire, Kettering, South Northamptonshire and Wellingborough.