Northampton’s independent firms to be highlighted in new campaign

Independents' Day
Independents' Day
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Butchers, bakers and candlestick-makers may no longer be the staple of the typical British high street but there is an increasing demand for independent traders among shoppers fed up of the faceless corporate giants.

The Chron has teamed up with the Northampton Town Centre Business Improvement District (BID) and every day we will feature a different independent business – giving you more information about an independent firm in the town.

Each business will also run a daily offer, available to everyone quoting the discount code at the bottom of the article, giving readers even more of an incentive to go into town to support local traders.

The plan is to raise the profile of smaller businesses in the town as part of Independent Retailer month, which runs throughout July.

We will start on Thursday, which is Independents’ Day – a day dedicated to championing small businesses and celebrating the work they do in the community.

BID chairman Sue Roberts said: “Northampton is really going to town for this year’s Independents’ Day and we want to do all we can to highlight the brilliant independent businesses we have in Northampton.

“There’s more than 200 of them in the town centre alone and we want to spread the word to as many people as possible. There’s some great little shops and cafes tucked away and we want to let people know they’re there and encourage them to use them.

“If we can get people to spend their money with locally-owned independent retailers, that money stays in Northampton and we all benefit in the long run.

“We’re delighted to have the support of the Chron and hopefully by working together on this we can help boost business for these fantastic firms.”

Bunting, flags and posters are already up in a number of shops and cafes in Northampton town centre celebrating Independents’ Day and a number of events are planned to mark the day, including street entertainment, giveaways and promotions.

The highlight Independents’ Day will be the Safari Supper, a magical mystery tour of some of the town centre’s finest independent restaurants.

Diners will meet at the Guildhall at 6.15pm for a glass of Prosecco before splitting up into groups of 10 and heading off for their starters in one restaurant and mains in another before everyone meets up again at Auntie Ruth’s for dessert, coffee and live music.

Tickets costing £18.50 (plus booking fee) are available through the Derngate box office on Northampton 624811 or by logging on to