Northampton was in the top three performing areas in May for hotel figures, with big spikes in room revenue and achieved room rate, according to new figures from accountants and business advisors BDO LLP.
With two bank holiday weekends and marked increases in domestic tourism, Northampton saw average achieved room rate (AARR) climb to £61.80. This is up 14.6 percent on the same period last year.
Rooms yield, otherwise known as revenue per available room, also experienced double digit growth, jumping an impressive 18.3 percent to £45.17.
London hotels by comparison saw AARR and rooms yield modestly increase by 1.3% and 2% respectively.
BDO credits the boosted hotel performance on the AeroExpo 2015 which was celebrating its ten year anniversary, as well as rugby matches held in the city during the month.
Gareth Singleton, partner and head of BDO LLP in the East Midlands, said: “The leisure industry is going from strength to strength as the economy improves, and it’s fantastic that Northampton is emerging as a key performer.
“This is an incredibly positive sign and hoteliers in the region should bear in mind that the new post-recession economy is very much consumer-led.
“The saying ‘make hay while the sun shines’ is very appropriate.”