Northampton fashion student’s outfit selected for Clothes Show Live education marketing campaign

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An outfit designed and made by a fashion student at the University of Northampton has been featured as part of this year’s Clothes Show Live education marketing campaign.

Jordan Shields is currently in the second year of the BA (Hons) Fashion programme and took on the role of styling assistant to Sophie Benson, co-editor and fashion director of *FAKE* magazine at the Clothes Show Live in 2013.

The outfit, made by Jordan as part of his university course work, was selected as one of the final images for this year’s Bright Young Things, after being spotted by Louise Grant, who led the photo shoot.

The campaign features Northampton model, Olivia James wearing Jordan’s outfit, and was also published in *Company* magazine.

Jordan said: “The inspiration behind this outfit came from a technique that caught my eye at the Valentino exhibition at Somerset House. I am so excited to have my clothes featured in the Bright Young Things campaign as it’s such a great place for new talent and I am very grateful to be included within such a talented group.

“It was an amazing experience working at Clothes Show Live and I am forever grateful to my tutors at the University of Northampton for arranging this work placement. It led to a great opportunity for me to showcase my skills as a designer.”

Jane Mills, senior lecturer in fashion at the University of Northampton, said: “The Clothes Show Live provides a fantastic opportunity for our first year students to experience working at a live event as it gives them the chance to network with industry professionals and build up their contacts. This was a great experience for Jordan as it opened up doors for him and led to him working on the Bright Young Things campaign.”

Find out more about the Bright Young Things campaign, visit the appeal website.