Northampton duo launch high-end bamboo underwear firm to make men feel 'special'

A business partnership from Northampton has started up a handcrafted boxer-short company in a bid to bring back traditionally made British undergarments, as they claim a lot of pants are now mass produced.

Thursday, 6th April 2017, 6:06 pm
Updated Tuesday, 9th May 2017, 7:05 pm
Pals, Sam Astel and Lee Jeyes

Sam Astle of Whitehills and Lee Jeyes, formerly of Northampton but now resides in Canada, launched Aubrey & Oakes on March 20 to reintroduce men to goods made out of Bamboo material.

Sam said: "We produce premium bamboo underwear that is all handcrafted right here in the UK. Aubrey & Oakes was first established when I was unable to source a luxury pair of underwear that wasn't either, mass produced in the Far East, manufactured from a very poor, very cheap quality fabric."

The entrepreneur boasts the fabric is environmentally friendly, anti-static and "thermo-controlled".

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Photo by: Joe McKenzie, JWM Productions.

"Most importantly, I couldn't find a pair that made men feel superior or special when they put them on.

"There wasn't a brand that distinguished themselves from the mass consumer market for producing men's underwear."

Sam used to run a shop in Gold Street Mews and has always taken an interest in men's fashion, so he decided to start up a crowdfunding page to urge underwear-lovers to pledge as much as they can to help the pair achieve their £52,000 goal.

All underwear is made at a family-run factory in Leicester and can be bought from the website (below) from £25.

Photo by: Joe McKenzie, JWM Productions.

To donate: www.kickstarter.com/projects/872311218/handcrafted-bamboo-underwear/comments