Northampton duo launch high-end bamboo underwear firm to make men feel 'special'

A business partnership from Northampton has started up a handcrafted boxer-short company in a bid to bring back traditionally made British undergarments, as they claim a lot of pants are now mass produced.
By The Newsroom
Published 6th Apr 2017, 18:06 BST
Updated 9th May 2017, 19:05 BST
Pals, Sam Astel and Lee JeyesPals, Sam Astel and Lee Jeyes
Pals, Sam Astel and Lee Jeyes

Sam Astle of Whitehills and Lee Jeyes, formerly of Northampton but now resides in Canada, launched Aubrey & Oakes on March 20 to reintroduce men to goods made out of Bamboo material.

Sam said: "We produce premium bamboo underwear that is all handcrafted right here in the UK. Aubrey & Oakes was first established when I was unable to source a luxury pair of underwear that wasn't either, mass produced in the Far East, manufactured from a very poor, very cheap quality fabric."

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The entrepreneur boasts the fabric is environmentally friendly, anti-static and "thermo-controlled".

Photo by: Joe McKenzie, JWM Productions.Photo by: Joe McKenzie, JWM Productions.
Photo by: Joe McKenzie, JWM Productions.

"Most importantly, I couldn't find a pair that made men feel superior or special when they put them on.

"There wasn't a brand that distinguished themselves from the mass consumer market for producing men's underwear."

Sam used to run a shop in Gold Street Mews and has always taken an interest in men's fashion, so he decided to start up a crowdfunding page to urge underwear-lovers to pledge as much as they can to help the pair achieve their £52,000 goal.

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All underwear is made at a family-run factory in Leicester and can be bought from the website (below) from £25.

To donate: www.kickstarter.com/projects/872311218/handcrafted-bamboo-underwear/comments

Related topics:NorthamptonCanada