Northampton design student leads the way in changing cultural misunderstanding with her award-winning game

A classroom game, which teaches children to confront the issues of cultural misunderstanding, has led to a University of Northampton student winning a competition.

Monday, 19th June 2017, 6:05 pm
Updated Tuesday, 20th June 2017, 3:52 pm
Antonia Lowe
Antonia Lowe

Culture Tower is the brainchild of Antonia Lowe, who is in the final year of the BA (Hons) Interior Design course, and is an inclusive, collaborative game that lets children work together to construct a sculptural tower with question cards so they end up creating a visual collage to help them understand the different cultures we have in our society.

Antonia won the Marketing Trust Award, which is part of the RSA Student Design Awards.

The brief was called ‘Beyond Borders’ and students were tasked to design a way to promote engagement between people of diverse backgrounds in ways that recognise a difference, create connections and cultivate respect.

Sign up to our daily newsletter

The i newsletter cut through the noise

Antonia said: “The legacy of Culture Tower is to provide children with positive messages about cultural difference and diversity.

"The child becomes the conduit through which positive messages are transmitted to the home and wider community. The game aims to promote cultural understanding in the hope to change or influence the views of people who have never played the game.

“The brief itself stuck out to me as it is something very close to my heart as it asked to design a way to promote engagement between people of diverse background in ways that recognises difference, create connections and cultivate respect. The strap line for the game is ‘culture should not isolate or separate, it connects us through a celebration of difference.

“I am very happy to have won the award, especially with a project that feels very special to me. Being selected to enter the competition was a wonderful opportunity and I felt very excited to be shortlisted, so to go on to win feels even more special.”

Following on from Antonia’s success, two students from the BSc Product Design course also reached the shortlist for the RSA Student Design Awards.

Benjamin Ibrahim designed a wheelchair of the future, while Jianing Zhang was tasked with developing a business case for a new product made from disused office furniture that sees these items repurposed for a new life.

Steve McGonigal, Senior Lecturer in Product Design said: “This is excellent news for the students as being shortlisted is a very credible and marketable addition to their CVs. Having three students reach the shortlist stage and then have one a winner is a real accolade as there were over 900 entries last year. Well done to everyone involved.”