Northampton 99p Stores shops will be rebranded as Poundland if deal goes ahead

99p Stores in Gold Street
99p Stores in Gold Street

The 99p Stores shops in Northampton will be rebranded as Poundlands if a £55m takeover by the latter company goes ahead.

A deal has been agreed between Poundland and Swan Valley-based 99p Stores, which has 251 outlets, including several in Northamptonshire’s towns.

A spokeswoman said today that 99p stores “will be rebranded to Poundland over a period of time.”

The company refused to speculate on the future of the Swan Valley headquarters or the jobs based there.

The spokeswoman said: “It’s too soon to speculate about that given the acquisition has to have approval from the Competition and Markets Authority.”