A Northampton supermarket is selling oysters - a known romantic stimulant - at the same price of a cod fish finger in the run up to Valentine’s day.
Morrisons on Victoria Promenade is to sell the shellfish, which retail for around £5 in Harrods, for just 25p each, from today until Monday, February 14.
The supermarket is launching the scheme to tie in with Valentine’s Day next week and because it claims research has identified nearly two thirds of Brits have never eaten an oyster, even though 2,300 tonnes will be harvested in Britain this year.
Oysters are known as an aphrodisiac and contain amino acids that trigger the production of sex hormones.
Morrisons says its is expected the product will be “bought by couples wishing to prepare a romantic dinner for a night in.”
Mark Blaine, general manager at Morrisons Northampton said: “We want to make oysters completely affordable and available for everyone in Northampton to try.
“Each of our Pacific oysters cost little more than a fish finger to buy. And if anyone is uncertain on how to serve and eat them, then just ask one of our store’s fishmongers – who are experts on oyster preparation and cooking and who will be on hand to help.”
The supermarket will be selling the shellfish as a six pack in the fresh fish section or as single oysters in the fish counters.
Morrisons says its fishmongers can shuck and prepare individual oysters at the counter, should customers so wish.
The chain store’s research revealed that 25 per cent of people they asked said they’d never tried an oyster due to the perceived ‘expensive’ price.
Currently 50 percent of Britain’s oyster harvest is now exported to the continent every 12 months.
The perceived romantic qualities of the oyster stretch back into history, and in the 18th Century legend has it that adventurer and lothario Giacomo Cassanova consumed more than 50 of them day.