Nearly 350,000 drivers have parked free in Northampton on Saturdays in Northampton Borough Council’s four multi-story car parks since April 2014, it has been revealed.
The figures also show that 663,730 drivers have parked free for two hours on a weekday since the new initiative was introduced and 344,722 parked on Saturdays.
The car parks offering periods of free parking are St John’s, St Michael’s, the Mayorhold and the Grosvenor Centre.
A spokesman for Northampton Borough Council said: “The free parking offer is just one of a package of measures introduced to revitalise the town centre, including seasonal events, the reopening of Abington Street to traffic, free wi-fi and the Business Incentive Scheme, which offers grants to businesses to help them expand and grow.”
Councillor David Mackintosh, leader of Northampton Borough Council, said: “Businesses told us they wanted to see more free parking and a simpler offer for motorists that would make the town centre more attractive to visitors. The numbers we are able to announce today show that the significant investment we have made in this scheme is paying off and we are encouraging many more people into the town.
“Free parking and the many other initiatives we have put in place are helping to boost the number of visitors and that is creating the right conditions for businesses to have confidence to invest and for the local economy to grow.”