A month long anti-litter campaign to tidy up Northampton town centre and two of its main gateways is set to be being launched by Northampton Borough Council.
The ‘Love Northampton – let’s keep it clean’ campaign aims to raise awareness of littering and encourage people to do their bit in keeping town tidy.
A roadshow in the Market Square on Tuesday, September 1, will mark the start of the scheme.
Leader of Northampton Borough Council, Councillor Mary Markham, said: “We want to make Northampton a cleaner and tidier place for people to live, work and do business.
“Crews are out emptying bins and clearing litter daily, but we need to get the message out that we all need to take greater responsibility and do our bit to keep Northampton clean. Not dropping litter is at the heart of this.”
Keep Britain Tidy estimates that street cleansing alone costs taxpayers almost £1 billion a year in England.
In Northampton the cost is around £1million.
The borough council’s cross-party overview and scrutiny Committee, recently looked at the problem of littering and called for more to be done to highlight the problem and tidy up the town.
As part of the Market Square roadshow litter collected from town centre bins and the streets over the bank holiday weekend will be on show to highlight the amount of rubbish generated in the town centre over four days.
Other activities planned during the month will include more roadshows, patrols in the town centre, Wellingborough Road and Kettering Road, as well as clean ups.
Northampton Town Centre BID has also gathered businesses together to undertake its own clean up in the town centre during September.
‘Love Northampton – let’s keep it clean’ will initially run throughout September. The first two weeks of the campaign will mainly focus on education, but the council’s neighbourhood wardens may issue fines of £80 to anyone caught dropping litter.
Anyone wanting to find out more or arrange a community clean up in their neighbourhood can call 0300 330 7000.
To report a problem with litter, graffiti or fly tipping visit www.northampton.gov.uk or use the Northampton Report It App, which is available to download free for Apple and Android devices.
Northampton facts and figures:
More than 4,000 tonnes of litter are picked up in Northampton every year
More than 700 bins in the town are provided by the council, with more than 150 of these in the town centre
Around £1million is spent on keeping the streets clean
In 2013/14 – 76 Fixed Penalty Notices were issued for littering, in 2014/15 there were 93 and in 2015/16 so far there have been 23.