The headquarters of Avon Comestics in Northampton was lit up pink last night for Breast Cancer Awareness Month’s fundraising campaign, Wear It Pink.
The building is one of many landmarks across the UK to turn pink to help raise awareness of wear it pink, which raises vital funds for the UK’s largest breast cancer charity, Breast Cancer Now.
A mixture of the nation’s beautiful historic and more modern landmarks shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, which takes place tomorrow, Friday.
Andrea Slater, general manager at Avon UK, said: “We are delighted to be supporting this fantastic event in aid of Breast Cancer Now.
“Breast cancer is a devastating disease, and here in Northamptonshire we are keen to help raise as much awareness and money as possible in order to one day put a stop to it. We would like everybody to get behind the wear it pink campaign and text PINK to 70444 and give £3 to help support the incredible, life-saving research Breast Cancer Now is funding.”
Other landmarks which also turned pink included London’s HMS Belfast, Trafalgar Square fountains, 20 Fenchurch Street’s Sky Garden, Tower 42, Granary Square Fountains at King’s Cross, The University of Cambridge’s Corpus Clock, Selfridges Birmingham, Library of Birmingham, The Eastgate Clock – Chester, Derry Offices of the Derry City and Strabane District Council - Northern Ireland, The Falkirk wheel – Scotland, Brighton Wheel, Gateshead Millennium Bridge - Newcastle, Isle of Man’s Tower of Refuge, Port of Liverpool Building, Nottinghamshire’s Newark Castle and Cornwall’s Eden Project and St Michael’s Mount.
Ellie Adam, wear it pink project manager, said: “This is such a special time for Breast Cancer Now and our supporters – I’m thrilled that Avon Cosmetics HQ has joined some of the UK’s most classic landmarks and stunning modern builds to launch wear it pink 2015.
“Wear it pink is a fantastic opportunity to have some fun, while raising much needed money to support Breast Cancer Now. We’re aiming to raise an incredible £3 million this October to fund our ground-breaking research, but we can only do it with your help. It’s not too late to do your bit, simply text PINK to 70444 and give £3 to help stop breast cancer.”
Breast cancer is the most common cancer in the UK - around 1,000 women will die from breast cancer this month in the UK alone. wear it pink encourages everyone to wear something pink and make a donation during October’s Breast Cancer Awareness Month. Every penny raised means our incredible researchers have the support they need now to create a future where no one dies from breast cancer.
It’s not too late to join the hundreds of thousands of supporters who are raising money for wear it pink - simply text PINK to 70444 and give £3 to help Breast Cancer Now fund life-saving research.
For more information, please visit wearitpink.org