A second branch of 99p Stores will open in Northampton town centre today - because shoppers think it’s too far to walk to Gold Street.
The store - which will be in the Abington Street unit formerly occupied by That’s Entertainment and, before that, Argos - is the 250th to be opened by 99p Stores, which is based in Northamptonshire.
The event will see owner Nadir Lalani open the store from 10am today (Tuesday).
There will also be goody bags and a trolley dash.
A spokeswoman for 99p Stores said: “People have been asking us for a store in Abington Street on Facebook, as they think it’s too far to walk from Gold Street.
“It’s the perfect location for us and it happened to be available.”