Fifty Shades of Grey film being shown 30 times in Northampton on first day of release

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The Fifty Shades of Grey film is being shown more than 30 times in cinemas in Northampton today.

The film, based on the erotic romance novel by EL James, is expected to be hugely popular with cinemagoers and Vue Cinema, in Sol Central, is showing it 18 times on its first day of release while Cineworld in Sixfields is showing it 16 times.

‎At Cineworld, the film is showing every hour from 11am and at Vue from 10am, with two showings an hour from 6pm to 11pm.

The film is directed by Sam Taylor-Johnson and stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey, played by Jamie Dornan.