Moulton College has launched a new rebranding project that aims to make the college ‘more closely aligned’ with the needs of industry.
The college unveiled a new logo as part of the project and revealed it was working in partnership with Northamptonshire Enterprise Partnership and South East Midlands Local Enterprise Partnership.
A spokesman for the college said: “Established in 1921, Moulton College has a strong heritage and has been helping to support and drive economic growth in Northamptonshire and beyond for nearly 100 years, attracting students from a wide geographic area and equipping the future workforce with the skills they need to succeed.
“An ever-evolving college, Moulton plans to build on the investment of £70 million in recent years by expanding on existing areas of specialism. This includes the development of a state-of-the-art £1.5 million eight lane UK Athletics Association standard athletics track opening in September 2015, as well as a £5 million Food and Drink Innovation Academy, which will open in September 2017,” the spokesman added.
The college, he said, was worth £1.5 billion to the local economy.
“The Moulton College logo is an evolution of the existing logo with a modernised touch,” he added.
“It has been designed to encompass the College’s vision as a destination of choice in which everyone can achieve their potential. The rebrand sees not only a new logo; there will also be changes around the campuses over the coming months, as well as a new-look website.”
The rebranding was announced by college principal, Stephen Davies, who said: “The decision to rebrand has been influenced by our ambitious vision for the future of the college, whilst not losing sight of where we are today.
“Following extensive research with our students, staff, employers and the local enterprise partnerships, we concluded it was time to evolve our identity to coincide with our exciting plans for the future.”
Jo Lappin, chief executive of NEP, said: “Moulton College is an outstanding College that provides excellent training for its students. It is proud of its heritage but also strongly focused on the future with a bold ambition for further growth, including the Food and Drink Innovation Academy, which will provide essential skills to our businesses. The new branding is a perfect example of how the College is successfully reconciling its impressive heritage and its future ambition”.
Daniel Mouawad, chief executive of SEMLEP, added: “We work closely with Moulton College and are delighted to be supporting its ambitious plans for the future. This commitment to expand and rebrand will enable the college to position itself not just as a Northamptonshire centre but as a resource central to the economy of the South East Midlands as a whole.”