People living in Northamptonshire are being challenged to stop drinking for 31 days as part of healthy living campaign.
Dry January, which runs throughout the month, is being backed by Northamptonshire County Council and Northamptonshire Police, with both organisations encouraging staff to take part in he challenge.
Adopting a healthier lifestyle, saving money and losing weight are just three of the benefits that people experience if they take part in the Alcohol Concern initiative.
County councillor Robin Brown, cabinet member for public health and wellbeing and chairman of the county’s health and wellbeing board, said: “Once the excesses of Christmas are over, many of us plan to start the year in a healthy way. Dry January is a great way to do this, and a chance for people to reset their relationship with alcohol.
“People who have taken part in previous years have said that after 31 days without alcohol they sleep better, lose weight and generally feel more energetic. Plus they have proved to themselves that they can say no to a drink or two, and that they can still have a good time without having to drink alcohol.”
Evidence from Alcohol Concern shows that six months after completing a Dry January, participants not only drink less frequently and less per drinking day, but they also getting drunk less.
Chief Constable Adrian Lee said: “I fully support any initiative which encourages people to think responsibly about their relationship with alcohol.
“Heavy drinking isn’t just a problem for employers and the economy. It can lead to social, psychological and medical problems and as we all know too well, impacts on all aspects of policing.”
Chief Inspector Dave Spencer said: “I’m signed up. Last year I took the challenge and by the end of it I felt fitter, healthier and managed to lose a few pounds. Hopefully I’ll lose a few more in January 2015!”
To find out more or sign up to the challenge visit www.dryjanuary.org.uk. You can also join the Dry January online community at Facebook.com/DryJanuary and follow updates on Twitter @dryjanuary.