Customers in Northampton donate 10,500 meals in three days to help poverty-stricken children

Tesco Weston Favell
Tesco Weston Favell

Supermarket customers in Northampton donated 10,500 meals for food banks as part of child poverty campaign.

The donations were as part of the sixth Neighbourhood Food Collection by Tesco in partnership with Fareshare and The Trussell Trust.

Michelle Jackson, spokeswoman for the campaign, said: “Customers in Northampton donated 10,500 meals - that’s enough food to feed every spectator at Sixfields Stadium twice.

“The food collected will benefit people living in food poverty. It is a particualrly important time of the year as parents often struggle with food costs due to lack of free school meals over the long summer holiday.”

Tesco customers in Northampton dug deep as 10,562 meals were donated across nine stores during the three-day collection.

The food will be redistributed to people in need via charity partners FareShare and The Trussell Trust, with Tesco adding an extra 30% to all customer donations.

During the collection, customers were asked to donate non-perishable food items such as long-life milk, cereals and tinned fruit and vegetables.

Volunteers from The Trussell Trust, FareShare, BT and the British Red Cross joined Tesco colleagues in store to collect donations from customers.

The food collected will benefit people living in food poverty, many of whom are parents struggling with food costs due to lack of free school meals over the summer holiday.

Over 800,000 families have to pay for childcare costs, with this averaging out at £64 a week.

More than a quarter of families also rely on the help of grandparents or other extended family just to ensure that their children have sufficient food during the holidays. *

David McAuley, Trussell Trust Chief Executive, said: “The donations will make a huge difference to foodbanks’ ability to not only provide a minimum of three days’ emergency food to people in need but also additional support to tackle the root causes of poverty.

“It is timely given the additional pressure on families of providing lunch time meals and child care during the summer school holiday months.”