Company comment fuels speculation around Coast to Coast replacement restaurant

A new steakhouse set for Northampton is part of a brands plan to turn around its ailing fortune.

Monday, 7th August 2017, 5:54 pm
Updated Tuesday, 12th September 2017, 12:09 pm
No opening date has been set for Firejacks restaurant.

Firejacks - The Restaurant Group's (TRG) new pilot concept - tag-lined, 'Meat, Fire, Friends' is currently under renovation in Sixfields Leisure with ads for jobs already published.

But a spokesman for Firejacks has told the Chronicle & Echo that "the company will not comment on Firejacks until they are ready to do so."

One job advert for the Northampton-based restaurant says Firejacks will create "really warm, relaxed setting, with a vibrant buzz of energy, that could almost feel like you're sitting around a campfire laughing, sharing good times and great food straight from the fire with family or friends."

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"We pride ourselves on serving the best steak and burgers in the area. We’re fresh, fun, and friendly."

Earlier this year, trade press, MCA Insight reported: 'TGR appointed Murray McGowan formerly of Costa and KFC, to the newly created role of managing director across its leisure division.

'In his new role, McGowan, who joined TGR on 5 June, is overseeing the turnaround of the group's Frankie & Benny's, Chiquito and Coast to Coast brands.

'In March, the company said said all three of its major brands - Frankie and Benny's, Chiquito and Coast to Coast - underperformed in 2016 but stressed a robust plan was in plan was in place to turn them around'.