A town centre business is granting Northampton folk the power to cast spells, walk in space and fight off a zombie horde.
Fever VR, in Horseshoe Street, Horse Market, is the Midlands' first virtual reality experience and is promising a chance to escape to new worlds.
By wearing headsets and specialised kits, visitors can embark on 20 different experiences, including tightrope walking at 300 metres, climbing Everest and wielding a lightsaber. There is also a fully licensed bar.
Entrepreneur Derek Lynch, from Kingsthorpe Village, launched Fever VR last week (December 2).
He said: "The tech is so amazing. Once you've tried it, it will blow your mind."
"As a team, we knew VR would be the next big thing. We were just going to do escape rooms. But as we looked into it, we realised just how many things we could do with it. So we decided to do all of them."
Fever VR can seat up to 50 people at a time - but booking is required as only four people can be plugged in to the VR consoles at a time.
There are single-person and multi-player experiences and no age restrictions, although children under 12 must be accompanied by a guardian.
Derek said: "We have experiences that are exclusive to the UK and plan to add five new ones every month.
"VR is for everyone regardless of their interests, age and tech-knowledge. Some people think it's something only done by serious gamers when it is open to everyone."