Bargain hunt begins for Black Friday shoppers!

(DPS for Chronicle & Echo and Northants Telegraph - November 28, 2019)

(Two half pages with 17 x 9 ad space on each)

(Suggested layout)

(left page main image - crop tight upright Shutterstock 779124379)

(logo - Shutterstock 332040695)

Body text on left hand page

(right page image - fill page Shutterstock 594366542)

(Strapline on top of each page)

Advertisement feature

(read across headline)

(left)

Bargain hunt begins for

(right)

Black Friday shoppers!

(body copy)

It’s that time of year again for bargain hunters who love to shop til they drop.

Tomorrow is Black Friday - the phenomenon where everything from clothes to flat screen TVs are sold off at a fraction of their normal prices.

Retailers will once again try to tempt browsers to part with their hard-earned cash for glittering gizmos.

But don’t get too caught up in the hype if you want to avoid a severe case of ‘buyer’s regret’ when you get those goodies home.

Follow this five-point plan and you can sit back smug in the knowledge that you secured the best deal available.

(subhead) Set a maximum budget

Don’t fall into the trap of overspending in the excitement of the moment. Make sure you work out in advance exactly how much you can afford to spend and stick to it.

And only buy the things you really, really want first so you are not tempted to splash out more than you can afford.

(subhead) Be front of the queue

The real bargains won’t stick around for long, so make sure you hit the bargain trail early. In fact, many sales start at midnight so keep an eye on the clock. Set your alarm and get to the front of the queue early.

(subhead) Determine ‘true’ price

It’s what you pay that matters not the perceived saving and it is all too easy to be seduced by a huge discount. Expert bargain hunters do their homework first to make sure they don’t get ripped off on the actual selling price.

(subhead) Buy it if you love it

The simple rule here is: if you didn’t want it at full price don’t buy it in a sale. It’s better to stick to items you can’t live without, not something that will end up in the charity shop when buyer’s remorse kicks in.

(subject) Card does you credit

Paying by cash or debit card is a preference for many, but it makes much more sense to use a credit card for expensive items. It provides an extra layer of protection if things go wrong. But be sure not to get yourself into debt you can’t afford to pay back.

(optional pull quote)

The real bargains go early so make sure you set your alarm clock

(ends)