Award for community film project at Weston Favell Shopping Centre
A community project that has given youngsters from Northampton an opportunity to learn skills in the movie industry has earned a coveted Purple Apple award for Weston Favell shopping centre.
The Movie Hub project saw a vacant shopping centre unit transformed into a working film studio where young people were given the opportunity to work alongside film professionals on the pre-production of a movie which will be released in UK cinemas in 2018.
The campaign, the first of its kind in a UK shopping centre, was supported by members of staff at Weston Favell, volunteering their time and knowledge to help in the delivery of the project.
The Purple Apple Awards are run by the British Council of Shopping Centres (BCSC) to recognise and reward effective shopping and town centre marketing.
Weston Favell centre manager Kevin Legg said: “We are absolutely delighted to have won a Purple Apple Marketing Award.
“The Movie Hub was a fantastic project for our local community with hundreds of children getting involved.
“Being recognised by the top people in your industry is an amazing compliment.”
Feedback from the judging panel said The Movie Hub was “an innovative idea”.