Influencers are people who build a reputation for having knowledge or expertise on a particular topic. They have the power to influence decisions we make and this can be anything from purchasing products, shaping our views on certain subjects or even altering our lifestyle choices.
Some start out only with a desire to share their love for something online. Others do it to feel part of a community or support their small businesses so they can make a living.
We have scoured the internet for the most influential names in Northamptonshire to bring you a list of personalities you should follow on social media.
It was very difficult to shortlist as there were many deserving people with dedicated audiences. Do you recognise any of these faces?
1. DanTDM (@DanTDM)
Dan ‘The Diamond Minecart’ launched his gaming YouTube channel in 2012. He is best known for his Minecraft videos, which he films from his home in Wellingborough. He was ranked the highest paid YouTuber in Forbes magazine in 2017, earning a total of $16.5 million. Overall, Daniel has accumulated over 17 billion combined views on his channel.
Photo: Tim P. Whitby
2. Louise Pentland (@louisepentland)
Formerly known as ‘Sprinkle Of Glitter’, Louise Pentland started blogging in 2009 when she worked as a receptionist in Fish Street. She has since amassed over two million subscribers on YouTube, penned five books and has featured in a range of publications from Digital Spy to Hello! Magazine. Louise blogs about lifestyle, beauty and motherhood
Photo: Stuart C. Wilson
3. Postcards by Hannah (@postcardsbyhannah)
Hannah is a 27-year-old travel blogger and photographer based in Northamptonshire. She was named Travel influencer of the year in 2019 by the quarterly print, Blogosphere Magazine. Hannah started out in the travel industry by creating travel itineraries for a luxury African Safari company and now she manages social media accounts for multiple travel brands for a living.
Photo: Hannah Brotherton
4. Charlotte Emily Price (@charlotteemilyprice)
Also known as 'Scarlet Slippers', Charlotte founded her blog in 2014 to share her love for beauty, fashion and travelling. She frequently posts about body positivity and fashion on her Instagram page and vlogs her daily life on her YouTube channel. She is currently studying forensic science at Lincoln University.
Photo: Charlotte Emily Price