Lead sponsor and website designers secured for Cycle4Cynthia 2020

Cynthia Spencer Hospice's annual charity bike ride has been given a boost by commercial law firm EMW confirming it will be the lead sponsor for the third year running.

A large chunk of the £600,000 Cycle4Cynthia has raised for the Northampton hospice over the past 16 years has been down to the generosity of businesses like EMW.

Chief executive Joy Vollans said: “We are absolutely delighted to be headline sponsors again and of course, as we have done for several years, we’ll also be leaping into our saddles to take part in the ride itself.

“Whatever the weather, pedalling past the finishing line to the cheers of our colleagues, friends, families and the other riders is a fabulous feeling and knowing we’re raising funds for Cynthia Spencer whilst doing something we enjoy is brilliant, so we hope many more will join us."

Also pedalling in this year’s event, set to take place at Lamport Hall on Sunday, September 20, is creative design agency Triad.

The Holdenby-based firm has donated thousands of pounds’ worth of its expertise for more than a decade by designing and overseeing the event’s website.

Triad, which counts Peugeot, MAHLE Powertrain, RS Components and Northampton Saints among its clients, has a number of passionate pedallers in its team so its support is an obvious partnership, according to marketing director Chris Timm.

“Triad really values the health and wellbeing of its staff and so, given that many of them are out in their lycra at weekends, it’s hardly surprising that Cycle4Cynthia is one of the first dates to get added to the company calendar," he said.

“Indeed, you don’t have to have direct experience of the hospice to know what a remarkable place it is, so we consider it an absolute honour to be able to show our appreciation by providing our professional skills and giving it one less cost to have to think about."

Cycle4Cynthia is the biggest fundraiser in the year for the hospice and fundraising manager John Helm said both companies’ generosity – and that of others – is absolutely invaluable.

“We are incredibly grateful to EMW and Triad, not to mention those like them for, without their support, we simply wouldn’t be in a position to provide the vital, practical care we do, nor meet the emotional needs of those families touched by our work,” he said.

“The hospice has to find more than a million pounds each year so, whether you’re a business that can support us financially, feel you can donate your services or simply want to take part in our Bike4Bedtime challenge and raise £504 to fund one day of care for one patient, we would love to hear from you."

Cycle4Cynthia has five, 25 and 50-mile routes on offer to cyclists of all ages and abilities.

For further information, call the hospice on 01604 210941, email [email protected] or visit www.cycle4cynthia.co.uk.