A new digital Argos store has opened within a Homebase store in Northampton, creating 13 new jobs.
The new store has opened inside Homebase at the retail park at Riverside, offering shoppers a quick and convenient way to online shopping with a human face in a physical store.
A total of 13 people have been emplpoyed at the new branch.
Eddie Johnson, Homebase store manager, said: “We have been proud to be a part of the local community since opening nearly 20 years ago and it’s really exciting that local people now have access to Argos products from inside our store. Customers love the fact they can now get even more products all under one roof.”
More than 20,000 products can be ordered at the digital store for same or next day delivery.
Customers can also benefit from new services such as the ability to browse and pay for goods online at home or on the move for speedy collection from a Fast Track collection point in the store.
Stacey Lawes, Argos Store Manager, said: “It’s been an exciting first week at the store and it’s fantastic that we can bring digital shopping to local people in Northampton. We’ve had so many positive comments from new and existing customers about the look of the store and people have enjoyed using the tablets to browse and shop.”
The fully Wi-Fi enabled, new ‘paperless’ store has a fresh and contemporary look, with tables of tablets replacing Argos’ traditional laminated catalogues, paper slips and pencils.
Customers can use the tablets to browse for products, videos, photography and customer reviews online, before adding items to their online shopping trolley. Staff are on hand to provide personal service.
Research commissioned by Argos found that 50 per cent of shoppers surveyed believe that one of the biggest benefits of online shopping is that it offers more choice. However, 75 per cent revealed that they still shop locally.