There are 148 people in Northamptonshire waiting for a life-saving organ.
However, only 11 people in the county received a transplant in the whole of last year.
Those statistics have prompted a former scientist at Northampton General Hospital, Peter Martin, to promote the I DOnate campaign urging more people to sign up to the NHS Organ Donor Register.
He said: “I thought it was something really worth changing in Northamptonshire.
“When you work in the NHS, you make a commitment to help people and that doesn’t suddenly end when you retire.
“It’s right that people know what the the true picture is in Northamptonshire so they can perhaps make a difference to those figures.”
In the last five years 44 people have died in Northamptonshire waiting for a heart, lung, kidney, liver or pancreas transplant.
Of the 11 who were successful, eight got a new kidney and three a new liver.
Mr Martin said: “I just want to raise public awareness because if you can just get people to sign up to the NHS Organ Donor register, there’s a 95 per cent chance their family will agree to the donation.
“This drops to only 46 per cent when donation wishes aren’t known.”
The I DOnate website www.idonatecampaign.co.uk has facts about donation and also offers the chance to win a pair of Steelbacks T20 tickets.