Traders reveal the reasons they love Northampton to celebrate Small Business Saturday

Jonathan Williams, managing director of the family-run mens clothes store Montague Jeffery

Now in its fifth year, Small Business Saturday has been proven to promote small businesses in their communities, by boosting #smallbizsatuk social media activity and increasing customer spending on the day for small independent traders.

Small Business Saturday will take place on Saturday December 2 this year, and Northampton town centre Business Improvement District (BID) businesses have joined together to take part – all part of the BID’s ongoing objective to promote retailers and businesses and celebrate the important role they play within the town and economy.

Peter Gaynor, Grosvenor Shopping Centre manager and BID director, said: “Consumers are lucky that Northampton town centre boasts many different kinds of small businesses; family businesses, local shops, independent professional services and lots more, so this is a fantastic national initiative to get involved with.

“It is about encouraging businesses to work together and encouraging consumers to shop small. We have lots of social media activity planned in the lead up and we hope our collective efforts will have a lasting impact on Northampton town centre small businesses over the festive season and all year round.”

‘Strong sporting links, like-minded businesses, positive developments and opportunities to grow’

As part of the social media activity, town centre businesses will be spreading the word about why they continue to trade in Northampton.