Hundreds of TOWIE fans are set to descend on the Grosvenor Centre WHSmiths when the show’s star James Argent signs copies of his new book on Thursday, April 17.
The Only Way Is Essex regular, best known as ‘Arg’, is due to stop at the Northampton store from 5pm on a whistle stop tour of the UK promoting his ‘autobiography’ Living it Arg.
Manager of the outlet David Bailey says he is expecting fans of the Essex based BAFTA winning ‘scripted reality’ soap opera to turn out in force.
He said: “We have already had a phone call from someone in Liverpool saying they are going to come down to the signing.
“We’ll definitely sell some books, but this is really about raising awareness of WHSmiths and what we do here.”
Mr Bailey said such signing events are important for high street book retailers faced with the rise of internet shopping.
“You will be able to come in store and meet Arg, then get him to sign your book,” he said. “You don’t get that at Amazon.”