Gallone’s new ice cream parlour in Abington Street, Northampton, officially opened to the public on Saturday.
The parlour, which had a VIP night on Thursday, joins Gallone’s other branches in Kingsthorpe, Leamington and Market Harborough.
BBC Northampton’s Bernie Keith was guest of honour at a VIP night last week, welcoming guests and revealing that he would be a daily customer now that it was so close to his studio.
Speaking ahead of the launch, Aldo Gallone, managing director, said the success of the Kingsthorpe parlour had prompted an expansion of the franchise.
Mr Gallone said: “Although we’re not able to run all the premises ourselves, there’s enough demand to justify these franchises, which will sell our ice cream for us.
“I thought I’d just see how it went [with the Kingsthorpe parlour] but it doubled my expectations. People just love being able to walk in and see all the flavours in front of them.
“There’s nothing like seeing a kid’s face light up when they walk in and you can see them thinking ‘where do I start?’”
Gallone’s believe that Abington Street is a good location because of the two hours’ free parking nearby, and the ability for parents to drop off children outside Abington Street for parties, where they will be able to make their own ice cream.
The parlour offers 32 flavours of ice cream as well as waffles, banana splits, smoothies and hot drinks.