A lucky pubgoer is set to win a case of bottled beers in a competition set up by Phipps NBC to mark the millionth pint at the refurbished Albion Brewery in Northampton.
A gilded golden cask of IPA has been produced by Alaric Neville, the managing director of Phipps, which will be on display at the Albion Brewery bar in Kingswell street for the next few days.
When a landlord orders the cask containing the millionth pint some time next week, they will receive it free of charge and the customer who orders its first pint will get a complimentary case of Phipps bottled beers and a brewery tour with meal for two.
Mr Neville said: “The Head Brewer knows the number of the cask containing the millionth pint but the sales staff don’t, we want the result to be a surprise to everyone and it will be interesting to see where it ends up.
“We sell our beers to pubs as far as Leicester, Peterborough, London and Warwick, so it could go anywhere in between. However our heartland is always Northants so the odds are it will be some local freehouse we know well.”
The first Pickering Phipps commercial brewery was opened in Northampton in Bridge Street 200 years ago, but the last pint of Phipps was brewed there in October 1972 just before Carlsberg took over the site.
After decades as a pub chain followed by five years as a contract brewer based in Oakham, Phipps moved production back to Northampton in early 2014 when they restored the Ratliffe and Jeffery Albion Brewery in Kingswell Street.