The number of people using council car parks in Northampton has increased by almost 150,000 in the past six months, compared to the same period last year, latest figures have shown.
The borough council introduced free parking on Saturdays and two hours free parking in the week in April 2014.
The move led to a drop of £659,000 in revenue from parking tickets for the council in the year after it was implemented.
But the number of people using the car parks increased by 214,000 and, in the past six months, numbers have continued to go up.
From April to September this year, the council has received £66,000 more in parking ticket revenue due to 149,234 mroe people using the car parks.
Councillor Tim Hadland, cabinet member for regeneration, enterprise and planning, said: “We listened to businesses who told us they would like to see more free parking to encourage visitors into the town centre.
“Since the introduction of free parking in multi-storeys on Saturdays and two hours free during the week, the number of visitors using the car parks has increased and is continuing to increase.
“The scheme has helped to create the right conditions for the local economy to grow and is just one of a package of measures introduced to revitalise the town centre, designed to bring more people into the town and stay for longer.
“These measures include seasonal events, the reopening of Abington Street to traffic, free wi-fi, the Business Incentive Scheme and improvements to St Giles Street and Guildhall Road.”