A budget version of Clinton cards will open at Weston Favell Shopping Centre in Northampton this weekend.
The shopping centre is one of the first to open a new Simply Clintons store which will sell hundreds of greeting cards from £1.
The store is due to open in the shopping centre on Saturday (November 8))
The Simply Clintons brand aims to focus on value for money, without compromising on the Clintons quality.
Alison Aston, area manager Simply Clintons, Northampton said: “We’re delighted that Weston Favell was chosen for one of the specialist Simply Clintons stores. We know that value for money and choice are very important to shoppers and this new format, along with some exclusive deals is sure to be popular.
“Our diverse range of cards will be familiar to those who know Clintons but we hope it will also encourage new customers who may be looking for that special message.”
As well as cards and wrap, there will also be a range of gifts including mugs, photo frames, stationary, Yankee candles and Disney balloons.
All cards will be buy 1 get 1 half price, with a three for two on selected gifts, wrap and party products.
Clintons is a well-known high street chain which launched in 1968. There is currently 400 stores across the UK.