An ice bucket challenge craze sweeping the world on behalf of a Northampton charity has received its latest nomination - borough council leader Councillor David Mackintosh.
The phenomenon, which has seen people nominate others to be drenched in a bucket of freezing cold water for the Lower Mounts-based Motor Neurone Disease Association (MNDA), and in its affiliated charity in the United States, the ALS Association, has so far raised thousands for the life-limiting conditions.
A host of celebrities from David Beckham to Eddie Redmayne have taken up the challenge after being nominated - posting the clips of their feats on video sharing site Youtube.
Now that nomination has been extended to Councillor Mackintosh - by the charity itself.
Director of engagement at the MNDA, Chris Wade directly challenged the council leader to take the cold plunge, adding: “I would say to him it’s a great cause to supporting any case - but it’s even better to support a national charity that is based here in your town.”
So far Northampton Saints players have taken ice bucket challenges for the cause and it is understood vice chancellor of the University of Northampton Nick Petford has also received a nomination.
A spokesperson for Northampton Borough Council said Councillor Mackintosh (Con, Rectory Farm) would decide on whether to take up the challenge when he returns from annual leave later in the week.
Motor Neurone Disease is a fatal, rapidly progressive disease that affects the brain and spinal cord. It attacks the nerves that control movement to the extent people can be left ‘locked in’ a body, unable to move, talk, and eventually, breathe.
Mr Wade said the response to the ice bucket challenge has outdone all expectations.
He said: “I’m over the moon how it has gone.
“I think with all the money in the world we engineered this kind of publicity.
“It’s a brilliant way to raise awareness about the cause and it is completely led by people who care about Motor Neirone Disease.”
The MND Association was founded in 1979 by a group of volunteers with experience of living with or caring for, someone with Motor Neurone Disease.
Donations can be made to the MNDA via its Just Giving page, by texting ICED55 followed by an amount (such as £5) to 70070 or, by calling Northampton 611860 referencing the ‘Ice Bucket Challenge