New-look Grosvenor Centre entrances planned to replace ‘outdated’ 1970s’ signs

An artist's impression of the new look Grosvenor Centre entrance at Market Square, complete with a totem pole in the foreground, submitted to Northampton Borough Council.
An artist's impression of the new look Grosvenor Centre entrance at Market Square, complete with a totem pole in the foreground, submitted to Northampton Borough Council.

Plans to revamp “outdated” entrances to Northampton’s Grosvenor Centre - and place a nine metre “totem pole” in Market Place - have been submitted to the borough council.

Owners of the town’s 1970s-built shopping centre, Legal & General, have been carrying out an internal renovation of the site since 2014.

Visuals of the proposed Abington street entrance.

Visuals of the proposed Abington street entrance.

Now the company want to “improve the visibility of town’s main indoor mall “and enhance its street presence” by replacing the worn signage on its three entrances at Market Place, Abington Street and Northampton House.

It also plans to put a nine-metre “totem pole” near Market Place carrying the black and white new design, currently featured on signs inside the mall, which also shoots a “beacon of light” out the top.

A planning statement by Legal & General says the new frontages will lead to “a greater number of visitors who will encourage existing retailers to stay in the centre and attract new ones to move into the area”.

The statement adds that Northampton Borough Council has commissioned studies in recent years that identified a need to “renovate and rejuvenate in a way that is sympathetic to the historical heritage of the area”.

It adds that there is also an ambition to draw shoppers and tourists back into the market town and away from other local competing shopping centres in nearby Milton Keynes and Weston Favell.

The green glass canopies on Abington Street and Market Square would be removed if the plans are approved and replaced with new ones.

The planning statement adds: “The proposals are carefully considered and hope to create a recognisable landmark that is sensitive to its environment and distinguishes Grosvenor Centre as an affluent, desirable shopping centre that both shoppers and retailers want to be a part of.”

A decision is expected on the plans by February 12.