New app by Northampton General Hospital lets people ‘watch videos in its magazine’

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A new NHS app that triggers videos about the hospital on patients phones as they read a magazine, has been launched at Northampton General Hospital.

NGH has become only the second NHS hospital in the UK to use the new technology that delivers information to staff and patients’ via their mobile phones or tablets.

NGH Plus is the new free app launched by the hospital this week. It uses a technology called Augmented Reality so people can find out more about hospital news and services just by pointing their mobile device at visual triggers placed throughout the hospital sites and at photos in its Insight magazine.

All people have to do is download the NGH Plus app and point it at a photo, poster or logo wherever they see the “scan photo for video” symbol.

The app recognises the image and launches rich content including video, downloads and opportunities to use interactive buttons on the touch screen.

Sally-Anne Watts, haed of communications, said: “We know a growing number of our patients and staff want to keep up-to-date with hospital news using their mobile devices.

“We have more views on our website from mobile device than PCs and when we look at the statistics from our YouTube channel we can see that our videos are viewed mostly on phones and tablets.

“So we’ve launched this app to help us to reach people who prefer to find out information and news digitally.”

NGH said it adds to, rather than replaces, the other ways the hospital reaches staff and patients, such as by email or social media.

Once someone has downloaded the app, NGH can keep in touch with them with important messages - for example during an outbreak of the winter vomiting bug - in the same way people receive headlines from a news app.

Anyone using the app with the autumn edition of the hospital magazine Insight will be able to access interviews including the blood transfusion team and a specialist nurse for elderly patients.

The NGH Plus app can be downloaded free from the App Store or Google Play.

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