Male grooming salon in Northampton wins prestigious national award

Staff from Christian Wiles at the British Hairdressing Business Awards NNL-160610-123039001

Staff from Christian Wiles at the British Hairdressing Business Awards NNL-160610-123039001

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A Northampton based male grooming salon has bagged its second national award in three months.

Christian Wiles in St Edmunds Street has recently been named by the British Hairdressing Business Awards as the Male Grooming Salon of the Year 2016.

The Northampton-based salon, which also offers experiences for women, stood tall over a vast industry of 245,745 professional UK hairdressers who work in just 35,000 hairdressing salons.

The owner, Christian Wiles, said: “Winning this award feels amazing. We saw men’s services were on an incline in terms of popularity, and the male grooming industry is massive so we developed it in the salon.”

The ceremony, which took place on 12 September, awarded Christian Wiles for their amazing dedication to male grooming.

The judges were impressed by the salon’s décor, services and products and the way they market these to their loyal male client base.

Mr Wiles added: “We separated the boys from the girls and it’s worked wonders. The way we are in the salon now is incredible, it’s constantly evolving and we want to take it to the next level, so winning this award is proof that we’re heading in the right direction.”

The salon was also voted the UK’s Best Male Grooming Salon 2016 at the hairdressing industry’s prestigious Salon Business Awards in June.

Hairdressers Journal International’s executive director, Jayne Lewis-Orr said: “It is a great honour to have salons like Christian Wiles within the industry as they are setting a new benchmark for other salons to follow.

“It is because of businesses like this that the UK hairdressing industry retains its position as the most highly esteemed in the world. British hairdressing is one of this country’s most positive business messages and of that, we are incredibly proud.

“The future looks incredibly bright as this recession-resistant sector forecasts women’s hair care product sales alone to grow 9% to reach £1.51 billion by 2020. In the hands of these phenomenal business thinkers, we can see why.”

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