A group of protesters gathered outside the Tesco on Abington Street to protest against the sale of lads’ mags in the store on Saturday.
The event, which was one of dozens of protests in other towns and cities in the UK organised by UK Feminista and Object, aims to stop the supermarket chain from stocking magazines such as Zoo, Nuts and Front which the group claim “fuel attitudes underpinning violence against women.”
Jessy Hawkins, organiser of the Northampton protest, said: “Lad’s Mags portray women as sexual objects. There is evidence that they effect girl’s self-esteem and that they confirm that it’s okay for men to treat women as objects.
“We want Tesco to stop selling these magazines. They are the biggest UK retailer and they have ethical and legal responsibilities to uphold which they are not at the moment.”
The campaign also argues that the display of Lad’s Mags in supermarkets breaches equality legislation and can constitute sexual harassment or sex discrimination under the Equality Act 2010.
A spokesman from Tesco said: “We’ve had conversations with our customers about this issue and we’re putting new measures in place based on what they have told us they want.
“We have secured agreement from the publishers of Zoo, Nuts and Front that their magazine covers will be more modest and the publishers of Bizarre will now supply the magazine in a bag. We are restricting the sale of these magazines to people over the age of 18.
“We will ensure these titles are always placed on the back tier of the magazine shelves so that only the title visible.”
Angus McAlpine, of Weston Favell, one of the people who took part in the protest, said: “It’s about equality. We know that there’s always going to be a market for these magazine but they need to be less accessible.
“Individuals that want to see these materials can still get them but they shouldn’t be in supermarkets for everyone to see.”