Cobblers fans have hit out at plans by McDonald’s in Sixfields to try to break a world record for drive-thru customers after Saturday’s sell-out match.
Supporters fear it will cause traffic chaos as 7,500 people pour out of the ground following their game against Oxford.
Northamptonshire County Council, which is responsible for managing traffic flows, says it has not been told of the attempt.
McDonald’s in Sixfields has said it will hold two consecutive attempts to break the national record for the number of people going through a drive thru in one hour.
The attempts will begin at 5pm - around the time when thousands of supporters will be leaving the crunch relegation match.
A half-time announcement will also be made about the attempt.
A spokesman for Northamptonshire County Council said: “Any organisation or company that is planning an event, which has the potential to interfere with the public highway, should make the county council aware as the designated highways authority.
“In this instance we have not received formal notification that the planned event at McDonald’s will affect the flow of traffic in the vicinity of Sixfields on Saturday afternoon.”
The stunt, to which McDonalds is hoping to entice people with a free McChicken Sandwich, has been roundly criticised by many Cobblers fans on Twitter.
A comment from @phil_oaks summed up the general feelings towards the idea. He said: “Who thought that one up? Traffic would have been chaos anyway now will be gridlock. #notoMcD #owngoal”
A McDonald’s spokesman said: “We’re not actually bringing more people into the area, we’re just hoping those at the stadium will join in the attempt.
“The backlog will be controlled by extra McDonald’s staff.”