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Cobblers catering deal will net extra funds for club

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A catering company has signed a 10-year deal to manage food and drink at Sixfields plus all non-matchday sales and marketing at the stadium.

Centerplate is to begin the contract in July, when the Cobblers are due to finish the bulk of their major multi-million pound expansion and redevelopment.

David Cardoza, chairman of Northampton Town, said: “They have a highly professional approach and we have seen the results their sales and marketing skills have achieved for other UK sports stadia.

“They can bring a lot of national and international experience to the table and that is crucial for us as we look to grow the club.

“New insights and a new perspective have helped us shape our plans for enhancing the catering, hospitality and events services at the stadium.”

Phase One of the re-development plan to expand the capacity of the ground from 7,653 to 10,000, will get underway later this month and will focus on enhancing and extending the East (Family) Stand.

Centerplate is contributing towards the capital investment cost of installing new facilities within the East Stand complex, which will house a new conference centre with a 500-plus capacity suite and other meeting rooms; executive boxes and a new bar.

There will also be a family area in the West Stand.

All are due for completion before the start of next season.

A hotel is also being built on site which will ensure a large number of non-matchday visitors to the stadium.

Matthew Nicholson, operations director at Midlands Centerplate, said: “As well as enhancing the matchday experience for fans, the excellent new facilities will provide the perfect platform to launch the Sixfields Stadium as an ideal venue choice for corporate and private event organisers, whilst opening up a valuable new revenue stream, which can be reinvested in the club.”

 

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