Sixteen litterbugs were slapped with an £80 fine by neighbourhood wardens in a new campaign by Northampton Borough Council.
Earlier this month, the council launched its Love Northampton - Let’s Keep It Clean’ campaign warning people they would be coming down hard on people caught littering.
Starting on Saturday, anyone caught littering in the town centre were told to pick it up or face a fine. Sixteen people refused to do so and were handed the fine.
The wardens have also been removing alcohol from street drinkers as part of the new drive.
Councillor Alan Bottwood, Northampton Borough Council’s cabinet member for environment said: “It is disappointing that we have to fine people to get the message across. But if people refuse to listen then we have no other choice. People should feel pride in Northampton, we live in a beautiful county town, but a small minority seem to feel it is ok to drop their litter and rubbish wherever they like as someone else will pick it up.
“In the last few weeks we have been working hard to show the problems litter can cause. Now we are getting tough. If people refuse to take responsibility for their rubbish then we will fine them.”
‘Love Northampton – let’s keep it clean’ runs initially until the end of September. Anyone wanting to find out more or arrange a community clean up in their neighbourhood can call 0300 330 7000. To report a problem with litter, graffiti or fly tipping visit www.northampton.gov.uk or use the Northampton Report It App, which is available to download free for Apple and Android devices.