A Northamptonshire shopper has spoken of her shock after she discovered BHS was selling ASDA clothes with a BHS label glued on.
Angela Devine, aged 59, of Kettering, bought a grey knit top from BHS in Milton Keynes, but when she checked the label after wearing it once, she noticed it was thicker than normal.
Mrs Devine, a bank manager, was baffled when she noticed that a BHS washing instructions label had been glued over the top of a George at Asda one.
BHS has blamed the mistake on their supplier, who it claims provides clothes to a number of shops, but refused to say how many garments or shops were affected.
Mrs Devine, who was bought the discounted £17.50 heart-printed top by her husband, said: “When you buy clothes in BHS you expect them to be BHS clothes.
“It’s a bit shocking really. I know these manufacturers supply lots of stores, but you wouldn’t think they would so blatantly cover it up.
“We wouldn’t have paid the same amount for the product if we bought it in Asda so I feel a bit cheated.”
Mrs Devine noticed the unusual label when she washed it for the first time and complained to BHS, who gave the couple a £30 voucher.
A letter from the customer services department said: “I am sincerely sorry to see that this item has been labelled incorrectly.
“I can confirm that we are taking this matter very seriously and are carrying out an investigation with the Milton Keynes store.”
BHS refused to say how many garments were affected, or how many were recalled, but claimed the item was a BHS product.
A spokeswoman said: “The item in question was labelled incorrectly by our supplier who also produces clothing for a number of retailers.
“All affected items were recalled as soon as the error was discovered but unfortunately, a small amount had been sold before the recall.
“We sincerely apologise for any inconvenience caused.”