A Northampton entrepreneur is bidding to take on the ”subscription snack service” giants if they can raise a further £300,000 through crowd funding.
After successfully raising over £125,000 on crowdfunding site Crowdcube last year, Oliver Pugh is bidding to raise a further £300,000 to expand the firm he founded with friend Jamie Trinder.
The business, Earlybird, offers people a chance to order healthy snacks, lunches and drinks online and have them delivered to their workplace.
Since it was founded last year the firm now has more than 80 different snacks and delivered more than 10,000 “TasteBoxes” to customers so far.
The duo’s initial campaign on Crowdcube helped the company get off the ground and commence production in their factory in Derbyshire.
Mr Pugh said: “As the snack market is constantly growing and evolving, this money will allow us to continue expanding, making us more able to create and deliver new, healthy and exciting snacks to the people who need them.”
The business owners say EarlyBird differs from its competitors, such as the company Graze, because its snack boxes come with added art, music and fashion.
Every month, the interior lid of the TasteBox features a new artist, designer or photographer.
Artists can also submit their work to EarlyBird to get the chance of being featured in one of EarlyBird’s TasteBoxes.
Mr Pugh also graduated with a degree in business and economics from the University of Northampton.
Crowd funding allows people to donate an amount of money to a business or venture to get it going, with a return for their investment.
You can invest in EarlyBird via Crowdcube.com from 8pm on September 3.