An estimated 20,000 visitors will have passed through Blisworth this weekend, according organisers of its weekend-long canal festival.
The event, which spans the waterside and various public buildings in the village, saw a record 11,000 people arrive by car boat and on foot throughout Saturday alone.
Among the attractions were World War Two re-enactors, pony rides and trading boats.
Co-organiser Alan Andrews said: “The key to its popularity is, one, the weather and, two, the fact it’s free entry, free mooring and free parking.
“It all means people have more money to spend here, which in turn benefits the charities that are supported by the event.”
The huge influx of visitors benefitted the village itself as some of the money raised goes towards the Blisworth Canal Partnership, which promotes and maintains the waterway.
Mr Andrews said: “The villagers love it being so busy. They feel it makes Blisworth come alive.”