A new card and gift shop has opened in Northampton town centre in time for the festive season.
The Cardmarket store in Abington Street is launching with a special offer of 10 cards for £1.
It also sells gifts, balloons and cards from as little as 19p.
Store manager, Ian Dixon said: “We are delighted to be opening a new Cardmarket store in Northampton. We hope that the arrival of Cardmarket will complement what is already available in the town and benefit local shoppers by offering a great range of value products.
“We very much look forward to welcoming customers to the new store.”