Primark and Next are set to open stores in the Grosvenor Centre in Northampton, with long-term tenant House of Fraser leaving the town.
Both plan to open within the next 18 months, and will both close their existing stores in Abington Street and Market Walk respectively.
The new Primark will be three times larger than the existing store, while Next will occupy a 16,500 sq ft store alongside Primark on the ground floor on a 15 year lease.
The deal has been instigated by the centre’s owners, Legal and General, which has “exercised its lease breaks” with House of Fraser.
The Chron understands the move puts around 60 jobs at risk.
Legal and General says the deal shows both Primark and Next wanted to “commit for the long term”.
Simon Russian, head of retail development at Legal & General Property, said: “We are delighted to welcome Primark and Next to the Grosvenor Centre and feel that these popular stores will make an extremely strong addition to the retail line up as we look to inject significant time and money into rejuvenating the centre’s look and feel.
“Moreover, with both retailers currently located in smaller stores that no longer meet their modern day requirements, this is a very important step forward for Northampton, signalling the long term commitment of two well-liked brands to remaining within the town centre, as well as expanding and centralising their shopping presence.”
Primark and Next will not take over all of the floorspace left by House of Fraser. Legal and General says there will be space for “one small store,” and discussions are under way for a letting.