Mobile operator EE launches 4G mobile broadband across Northampton today.
4G is the successor to 3G, providing mobile phone users connected to it much faster access to the internet.
According to industry regulator Ofcom, 4G networks could be around five to seven times faster than existing 3G networks.
Rakesh Kotak, regional manager for EE, said: “The arrival of 4G mobile in Northampton is great news for our customers.
“4G from EE is like having fibre broadband to your mobile phone and allows customers to access the content they care about without the frustration of pages being slow to load, or apps not connecting.
“With Christmas coming up, there’s never been a better time to ask Santa for a smartphone. 4G unlocks its true potential – whether surfing social media, streaming live matches from the web, or downloading a large work files.”
Last week, EE customers were reporting sporadic 4G coverage across the town as the company started to turn on its upgraded mobile masts.
4G from EE is already available in Bedford and Milton Keynes as well as other major towns and cities across the UK.
EE’s 4G coverage today reaches more than 60 per cent of the UK population.
Rival operators O2, Vodaphone and 3 have also launched 4G services. However, EE are the first to bring it to Northampton.
Three is due to launch its 4G service in Northampton next year.