A historic pub in Northampton town centre is to be renamed when it re-opens next week because of the “stigma” attached to the old name.
The Fish Inn, in Fish Street, will be called Tommy Flynn’s from next Thursday, after the national chain which owns it.
The company has run the pub under The Fish Inn name, using a manager, for six months.
But Avril Flynn, the daughter of the firm’s owner, said: “We ran it as The Fish for a while to get a feel for the area but the trade wasn’t good.”
Asked about the rebranding, Mrs Flynn said the current name was “worn out”.
She claimed: “It’s got a bad reputation over the years, some people will say ‘Oh, that’s the Fish pub’ in a disparaging way. I think there’s a bit of a stigma attached to it now. Unfortunately, it’s known for a lot of things that aren’t great.”
Originally spelt Ffsshe, The Fish Inn derives its name from the street which, in 1585, was the site of the town’s fish market.
There has been a pub on the site since 1750 during which time it has been neighbour to a jail and a riding school, hence the name The Ridings. During World War Two the cellar and its underground passages were used as air raid shelters.
The rebranding will see the interior more colourfully decorated, a new menu of British and Irish dishes, cask ales and several screens for showing football and rugby matches.