A prominent Northampton jewellers says it has shown its commitment to the town by investing almost £500,000 in an overhaul of one of its shops.
The new look Michael Jones Jeweller at the top of Gold Street was unveiled this week.
The three-storey shop has undergone a complete transformation, including the creation of a new Rolex showroom.
The revitalised shop was officially opened by Michael Jones, one of the original founders of the business, who is now retired.
He said: “When I walked in I was absolutely staggered. We’ve been in this building since 1970 and I can’t believe how marvellously it’s been transformed.”
The shop is run as a co- operative by its employees.
The building last had a complete re-fit 13 years ago.
Mr Jones said: “I’m delighted to see the business is going so well after all these years and the really important thing to me is that the people who work here are happy.
“That’s what I think is most important.”
Discussing the firm’s commitment to Northampton, he added: “It’s very popular these days to run Northampton down, but we’ve shown it’s a good place to do business and invested a substantial amount of money right here in the town centre.
“We are very committed to Northampton, we’ll certainly not be leaving the town.”
The refurbishment work has seen the outside of the store updated, the main showroom given a make-over and a watch gallery created in a room which used to be dedicated to silverware.
Watches available in the gallery include models by Rolex and Cartier.
The firm which is now Michael Jones Jeweller began as a pawn brokers in 1919.
The original shop stood on the corner of Earl Street and the Mounts.
Later moves saw the company move to Bridge Street before the current shop in Gold Street opened in 1970. In 1975, the Grosvenor Centre branch opened.
In 1969, Michael Jones, who had joined the family firm in 1951, turned it into a co-operative and handed over his shares to a company owned by the staff.